Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride. A key part of Zerto’s ABM strategy is working to better ...

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First, we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

Just how effective is account based marketing (ABM)? According to the 2018 ABM Benchmark Study by ITSMA and the ABM Leadership Alliance, 99 percent of marketers that are doing ABM achieve a greater ...

Traditionally, business-to-business (B2B) marketers used marketing automation in a similar fashion as consumer marketers. Dashboards, lists, and workflows were built to help companies interact with a ...

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall ...

Today’s evolving digital landscape can have a significant impact on corporate budgets — and marketers are continually expected to do more with less. As a result, demonstrating ROI and maximizing ...

AI and Machine Learning can be powerful and useful technologies for marketers, but they need to be deployed with care. Account-Based Marketing (ABM) is a broad category. It’s one that everyone defines ...

Forrester is highlighting some of the top revenue marketing platforms, including 6sense, HubSpot, Salesforce, Adobe, Demandbase, and more. I spoke with 6sense's Chief Product Officer, Jerome Levadoux, ...

Account-based marketing (ABM) was created to break through the noise. But what if we've been doing it backward all this time? The basic strategy behind ABM is to align our marketing and sales efforts ...

ATLANTA--(BUSINESS WIRE)--Terminus, the #1 customer rated account-based marketing platform, today announced it has been recognized as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report ...