Is Twitter’s new “Certified Products” program analogous to Facebook’s Preferred Marketing Developer directory, which has become such an important entry point for advertiser demand? Yes and no. Yes, in ...

After more than a year after it was first announced and nearly seven months after the deal closed, the merger of Zillow and Trulia is now truly and fully complete. Zillow Group (Z and ZG) announced ...

Josh Speyer is CEO of US mobile mediation and monetization platform AerServ. As a mobile publisher/developer, integrating your app across devices and marketing platforms is crucial to monetization, ...

Google allows integrating Google Analytics 4 properties with AdSense accounts. The integration can enhance the accuracy of ad interaction data. Despite its advantages, you may encounter data ...

How easily we promise ‘integration’ to our clients and how often words like ‘synergy’ and ‘seamless coordination’ are used in our new biz pitches. For me, there is often a hollow ring to these words, ...

BURBANK, Calif.--(BUSINESS WIRE)--Leading ad tech service provider Tylie Ad Solutions and Peach, a global market leader in video advertising workflow and delivery, today announced a new technology ...

The company reportedly intends to charge a much higher-than-average premium for ad space in its AI-powered search engine. Artificial intelligence firm Perplexity AI has come under public scrutiny amid ...