Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

I usually find ASMR either too twee or too absurd, but surprisingly, Kayla makes my brain feel pleasantly fizzy in ways I've decided not to interrogate further. She's mastered the whispered delivery ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

Not long ago, I opened my laptop, dimmed the lights in my room, and clicked play on the YouTube video “ASMR Ear Eating Twins”. To let my imagination drift, I lowered the sound levels and closed my ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

Have you ever heard or seen something that left your body tingling? A gentle whisper, the crinkle of wrapping paper, the tapping of a finger, or the sound or sight of rushing water? If stimuli like ...

Although people often casually refer to ASMR content as "whisper porn," and call the tingling, relaxing sensations of ASMR itself a "headgasm," most mainstream ASMR creators, consumers, and ...

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...