After 18 years of building a suite of iconic advertising brands, Google has rebranded its ad and platform products to evolve with changes across the industry. On Wednesday, Google AdWords becomes ...

The other day, Google AdWords and Analytics customers began reporting that they received an email from Google Analytics asking them to reestablish a link between their Analytics account and AdWords ...

Google today announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

A member in the Google Groups says that he is unable to link his Google AdWords Starter Edition account with his Google Analytics account. He believes that the reason for this is because he has the ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Sridhar Ramaswamy, SVP Ads & Commerce, at Google Performance Summit 2016. Google has set the date for its annual event where the company shares research and future updates for its ads and analytics ...

Backup Technology specialises in the provision of secure automated online backup and disaster recovery services to businesses and SMEs. It has considerable expertise in performing disaster recovery on ...