Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler

Puma, initially founded by Rudolf Dassler and separated from Adidas, faces new challenges and opportunities as it becomes part of Chinese sportswear giant Anta. The $1.8 billion investment aims to rejuvenate Puma's struggling market presence,

BERLIN (AP) — Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West.

Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas (ADDDF) on January 1, 2023, the German sportswear ...

Adidas has hired former Puma CEO Bjørn Gulden as its new chief executive officer. Adidas shares spiked more than 20% after rumors and eventual confirmation of the hiring. Gulden faces challenges including an expensive split with Kanye West and the fallout ...

A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between Rudolf and Adolf "Adi" Dassler, through their respective Puma and Adidas brands, could be happening soon. Bloomberg first ...

The trend that’s been everywhere —NYC streets, Instagram feeds, and your coworker’s shoe rack—isn’t slowing down, and we did the hard work to find the best deals for you. Think Puma, Adidas, and Naturalizer rocking sleek uppers, rubberized soles, and the cutest Mary Jane or wraparound details.