"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

Google has redesigned the layout for the Google call only ads. Now your business name and headline will show directly below your phone number, along with a larger phone icon. Google said this is "to ...

A WebmasterWorld thread is reporting Sporadic Reports of Google Testing New Ad Layout. The new ad layout shows two ads at the top, and then four ads on the bottom, but none on the right hand panel.