A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

The Parkinson’s Foundation’s first experiment in digital advertising paid off handsomely. A $10,000 test-case purchase of Google ads tied to search keywords netted $90,000 for its 2015 year-end ...

Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies thus become a marketer's secret weapon for creating an ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

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Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...