On March 11, 2010, Conan O’Brien (@ConanOBrien) announced “The Legally Prohibited From Being Funny On Television Tour” on Twitter via a single tweet. The reaction was immediate. Within two hours, the ...

SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...

Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. At its most basic, the goal of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Recent reports from Google expose the current state of internet ...

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

Huey Lewis and the News, a 1980s music group, sang about the Power of Love. If the group released their song today, they could update it to the Power of Voice. The song’s theme about passion describes ...

Advertising is both powerful and manipulative, making use of extensive research into psychology to convince people to spend money on particular products and services. The total amount spent on ...

Last month, I asked for your questions about how journalism gets made in this modern era. I received plenty of good ones, but one theme stood out as the most important: “I’m concerned about ...

Whether rushing to get sales in the door during the holiday season or making sure throughout the year that they stay on track to meet goals, or tweaking strategies on the go or looking at next year's ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...