LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire.com/ -- As programmatic advertising continues to evolve in response to privacy regulations and increasing ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising workloads. Through the cloud it supports demand-side platforms (DSPs) and ...

Marketing Profs this week wrote an article that says that real-time bidding is ushering in the eara of "lean" marketing for dispaly advertising. What exactly is "lean" marketing, though? According to ...

The delegation is composed of many leading brands in China, such as Tingyi Holding Corporation, China Life Insurance Company Limited, Coo8 and Red banana. Advertisers have showed great passion about ...

Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.