Albertsons Media Collective has teamed up with Meta and Kargo, an omni-channel advertising platform specializing in high impact creative, to pilot interactive digital circular ads across Facebook and ...

In another blow to old-school print circulars, Albertsons this week announced a partnership with Facebook parent Meta to replace them with shoppable digital weekly ads. Albertsons Media Collective is ...

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...