Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read ...

Product development plans to be detailed at today’s virtual Tableau Conference make clear that Tableau, acquired by Salesforce last year for nearly $16 billion, will be the business analytics brand ...

The first deliverable of the Einstein Analytics integration will be the embedding of Einstein Discovery into Tableau. Einstein Discovery uses an array of AI technologies to find patterns in data, ...

Tableau is stepping up its efforts to integrate with parent Salesforce as its analytics software will build in Einstein Analytics, which will be renamed Tableau CRM. Under the plan, Tableau CRM will ...

Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. Bobby Jania, Salesforce’s vice president of product marketing, ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Mark Nelson is taking over $15.7 billion data-analytics firm Tableau as its importance within Salesforce grows. Nelson must preserve Tableau's autonomy, while also integrating deeply with its parent ...

Salesforce delivered its first quarterly report card since it closed the biggest acquisition in its history, and questions about Tableau — the analytics firm Salesforce bought for $15.3 billion — were ...

Marc Benioff and Salesforce are partnering with Google in one of cloud computing’s highest profile alliances yet — one that could send aftershocks through the business software market. In a strategic ...