Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

A powerful psychological bias called anchoring influences our decisions. It means the first number we see often becomes a ...

Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

The anchoring effect, a psychological bias, demonstrates how the first piece of information encountered significantly ...