The European Commission today said it found that Apple Maps and Apple Ads should not be designated as "gateways" under the EU ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

After all, the European Commission categorised Apple as a gatekeeper way back in 2023, lumping the technology giant with some of the world’s largest technology companies, including Alphabet, which ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple's video arrives years after the company's famous “I’m a Mac, and I’m a PC” ads took numerous jabs at the alleged deficiencies of Windows computers. Ironically, the actor Justin Long, who ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...

Ridley Scott directed the dystopian ad for the Macintosh 128K, which became Apple's greatest commercial of all time. January 22, 1984: Apple’s stunning “1984” commercial for the original Mac airs on ...