The supermarket has pledged to drop the cost of thousands of everyday products to below those of its competitors’ loyalty card prices.

Private equity-owned Asda has been hit by a sell-off of its bonds and loans as investors in the struggling UK supermarket ...

Asda has also revealed that throughout January, shoppers will receive 10% back in their Asda Rewards Cashpot on all fresh produce products purchased in-store ...

It’s come out this week with another price pledge, but is anyone listening? It seems Asda is in danger of tilting at windmills, as Ken Murphy confidently declared that Tesco is “marching to its own ...

Asda's bond price reached a new low following disastrous Christmas results, where it was the only major supermarket to lose sales ...

It's an issue affecting shoppers in other stores too.

IF you’ve had the same cushions for the past five years and your bedding has seen better days, you’ve come to the right place ...

Asda has more than 2,300 everyday products at lower prices than rivals' loyalty card schemes, with no card needed ...