Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific ...

SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes ...

About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...

Starting this fall, advertisers can buy guaranteed audio ad impressions against YouTube audiences directly through SiriusXM ...

YouTube has struck a deal with SiriusXM Media which will change how audio ads are handled on the platform for podcasts and ...

SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...

In a deal with Google, SiriusXM Media will become the sole advertising representative of YouTube audio advertising inventory ...

SiriusXM struck a deal with Alphabet's Google to help the Silicon Valley firm manage audio advertising on YouTube. The New York satellite radio company will become the exclusive advertising ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Podcast ad revenue crossed $2.9 billion in 2025, while the broader audio category held steady growth, but new IAB/PwC data ...

For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...

April 22 (Reuters) - SiriusXM has struck a deal with Alphabet's YouTube to become its exclusive audio advertising sales ...