It's human nature to use symbols to depict objects, actions, and even feelings. Our species has done so since before the written word came around, and we'll probably continue to do so for as long as ...

For car enthusiasts, it’s easy to believe that cars are purely about performance — that what matters is track times and vehicle specs, not superfluous details like the assembly of letters that make a ...

Every car company has its own logo and, like the vehicles they build, some are better than others. Just take a gander at Toyota’s top-heavy oval emblem. Despite its simplicity, this symbol isn’t ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Every car has a logo. The logo embodies each manufacturer's mission statement or heritage. Some logos have a pretty lame history while others have intriguing stories behind their creation. Read on to ...

A brand’s logo is its face and its signature. In a letter or word, design or crest, it acts as a visual representation of the objects it will be attached to. In the automotive world, brands go to ...

Minimalism is very much the rage these days, and I personally love it, but the recent spate of new automotive logos has got me wondering, does minimalism work on company logos or have they so far been ...