In early 2021, Transformers fans all shared a collective gasp when Hasbro and Robosen debuted a 19-inch tall Optimus Prime toy that could transform from a truck, to a robot, and back again, all on its ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

Transformers are in for another big surprise as Robosen has released another auto-converting Autobot. Optimus Prime is back with a new and updated Elite Edition that gives the futuristic ...

It was only last year that Roboson Robotics shook the Transformers collecting community with their impressive auto-converting Optimus Prime. Well, they are doing it again as a new Optimus is back as ...

A new Magic Square Toys prototype reveals one of the darkest takes on Optimus Prime with a figure based on the Transformers: ...

Last year, Super7 made a Santa Optimus Prime figure for the holidays, in the retro style of ’70s Kenner figures. This year, Hasbro did one better. Their holiday Optimus Prime actually transforms. The ...