As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...

This little-known but awesome marketing approach is currently dominating email, search and display ads. What’s the secret? I’ve spent thousands on experimenting to find the key to high online ...

Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were. EchoTarget will allow Acxiom to merge its personalization ...