Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. I still remember how exciting it was when I finally figured ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

SpyFu delivers powerful competitor keyword research and PPC insights through an affordable platform with over 10 years of ...

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to ...

Three SEO strategies to help you improve online visibility, increase authority, boost organic traffic and enhance user experience. Search Engine Optimization (SEO) has been around for more than 25 ...

Site audits allow SEO professionals to benchmark a site's strengths, weaknesses, and opportunities to help prioritize the work. "There's no way to approach an audit formulaically," writes Adam Audette ...

Increasingly, people are shifting their search strategies from “Just Google it” to “Let’s ask ChatGPT.” Web creators wonder whether their SEO strategies still apply and how to get their website in ...

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from ...

Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results. SEO has come a long way from the days of keyword stuffing. Modern ...

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, ...