Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. What’s a five-letter word for “rewarding” in the beauty category?

As a popular destination for all things beauty, Ulta loves rewarding loyalty through its rewards program. If you’re a member, which is 100% free to join, you’ll have access to freebies and other ...

Sally Beauty launched an app to highlight its customer-loyalty program, letting mobile users track reward points and redeem certificates through the app or in stores. Mobile users also can buy ...