Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

Digital tools have become an essential part of our lives. Online calendars guide our daily routine; Waze and Google Maps plan our routes — warning us of traffic or an accident ahead; websites and apps ...

Key points Automatic data collection allows subtle aspects of human behavior to be evaluated in ways that traditional observation cannot. VR can measure risky choices such as drug-use or sexual-health ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

ATLANTA — If you bought a new car in the last five years, there's a chance your driving data is being tracked and sold. A new investigation from Consumer Reports reveals that many major automakers in ...