MOUNTAIN VIEW, Calif., March 28 — Qubole, a leading provider of the next generation Cloud Big Data platform, is proud to announce that Shrikanth Shankar, VP of Engineering, will lead a tutorial at the ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. This article is more than 10 years old. Big data is new and ...

In today’s data-driven economy, big data has become a critical asset for organizations of every size. Big data simply means the massive, diverse streams of information companies generate — and the ...

Opinions expressed by Entrepreneur contributors are their own. Modern-day marketing has changed drastically over the past decade. Back in the day, when companies wanted to tweak their advertising, ...