Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (Graphic: ...

Get ready to upgrade your dance videos, because social media influencers like Dixie D'Amelio and Loren Gray teamed up with Snapchat's Lens Creators to create some brand new Lenses. The new Lenses work ...

Snapchat is now letting users create DIY augmented reality World Lenses. On Thursday, December 14, Snapchat announced Lens Studio, a desktop app that allows anyone to create a lens, submit it for ...

Snapchat filters are no doubt a great way to pass the time. You can turn yourself into a dog or up your style with a virtual flower crown in a matter of seconds. While Snapchat does their best to keep ...

Snap knows that people post videos with its augmented reality lenses to multiple platforms, and today, it’s launching lenses specifically to be used on TikTok. The company is partnering with four ...