'Melania' Surprise $7 Million Box Office Success Has Trump's Older, Female Supporters to Thank

Prior to release, Amazon MGM's "Melania" was looking at an opening weekend outside the top 5 on the box office charts, with projections topping out at $5 million and most predictions expecting $3 million.

‘Send Help’ With $28M+ WW Bow Fuels Disney To 10th No. 1 Weekend In A Row At Global Box Office

Disney 20th Century Studios' 'Send Help' had the last laugh over YouTuber indie powerhouse Markiplier's 'Iron Lung' with a $28.1M worldwide debut.

Box Office: ‘Iron Lung' Sinks the Competition With $8.9 Million; ‘Send Help' Survives in Second Place

A flurry of newcomers from familiar faces (Sam Raimi and Jason Statham) and unexpected places (Melania Trump and Mark "Markiplier" Fischbach) hit the box office on Friday, but Fischbach's indie horror "The Iron Lung" came out on top.

IMAX Box Office: James Cameron Topples Christopher Nolan As Avatar: Fire And Ash Becomes 5th Highest-Grosser Ever!

Beats Oppenheimer’s IMAX Lifetime (Photo Credit: Instagram) Avatar: Fire and Ash has achieved another notable feat at the box office, with IMAX collections in less than 50 days. James Cameron’s film has beaten the IMAX haul of Christopher Nolan’s Oscar-winning blockbuster,

Hollywood has an IP problem: Box office sales are banking on franchise hits that keep falling flat

But big-name installments like "Wicked: For Good" and "Avatar: Fire and Ash" have been underperforming ticket sales expectations.