Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

NEW YORK—Innovid has released a new study that highlights the importance of CTV advertising in the media landscape and offers extensive data showing the effectiveness of CTV campaigns, with ...

For over 50 years, CTV National News has been Canada's most-watched national news program, covering the stories that matter ...

Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix NEW YORK, May 11, 2023 /PRNewswire/ -- Connected TV (CTV) now accounts for over half (51% ...

Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV). The company says this will ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

VideoElephant, leading video solutions provider and one of the world’s largest libraries of premium, rights-cleared video, announces the expansion of its CTV OOH Network, called “CTV Everywhere”, ...