Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

By linking ads more closely with website behaviour, Webflow and Google Ads aim to clarify campaign results after the click.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Webflow has introduced a new integration with Google Ads, allowing marketing teams to create, manage, and track ad campaigns ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad ...

(CNN) — Voters in the presidential battlegrounds have seen a heavy rotation of presidential campaign ads this month, as their states have been blitzed by tens of millions of dollars in spending by the ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride; there are ...

Brands in Singapore have spent the year sprinting deeper into social. McDonald’s finally jumped onto TikTok, Samsung opened a TikTok Shop, and the Singapore Tourism Board rolled out a gamified TikTok ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...