With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Dr. Akshay Syal joins NBC News’ Gadi Schwartz for a blind taste test comparing the current corn syrup formula and the cane sugar version of Coca-Cola’s flavored ...

Since President Trump's announcement that he wants Coca-Cola executives to switch from high-fructose corn syrup to “real cane sugar” in U.S. Coke products, several Washington Post workers tested ...

Dr. Akshay Syal joins NBC News’ Gadi Schwartz for a blind taste test comparing the current corn syrup formula and the cane sugar version of Coca-Cola’s flavored soda, while also explaining the health ...