Add Yahoo as a preferred source to see more of our stories on Google. A lot of Americans want to lighten their skin. Skin lightening, also called whitening or bleaching, is a multibillion-dollar ...

Add Yahoo as a preferred source to see more of our stories on Google. A new study found skin lightening to be prevalent among people of color in the U.S. (Illustration by Victoria Ellis for Yahoo; ...

Prejudicial discrimination that favors lighter shades of skin. Colorism, more generally, is the social preference for lighter skin, often experienced among people from a similar ethnic group. Black ...

· Colorism – system of inequality that views lighter skin as more beautiful and advantageous – motivates skin lightening · Users aren’t aware of adulterated ingredients in over-the-counter products ...

Please provide your email address to receive an email when new articles are posted on . Skin lightening agents are reportedly used in more than 20% of individuals with skin of color. Many individuals ...

This piece was co-authored by Diane-Jo Bart-Plange, a doctoral candidate studying colorism, racism, and stereotyping at the University of Virginia in the Department of Psychology. In 2018, actress and ...

A lot of Americans want to lighten their skin. Skin lightening, also called whitening or bleaching, is a multibillion-dollar industry with products that can damage the skin and that, researchers say, ...