Does bombarding people with your logo actually make it memorable? Apparently not. Scientists at UCLA put 85 students in a room and asked them to draw what you’d think would be one of the most ...
Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...
BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...
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