The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Known as The Mobius Cycle™, the philosophy is a departure from the classic purchase funnel marketers have used for years to map the buyer's journey. Whereas the funnel is tidy, logical and linear, ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.