Consumer freedom is the ability of people to decide what they buy, how much they spend, and how they control their resources. It is related to purchasing power, which is the value of money in buying ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...

Beyond their buying power, Black consumers are setting digital trends and leading engagement. Black audiences spend 32 hours on apps and websites on their smartphones and tablets. As some companies in ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

A new analysis by Katz Media Group highlights the strong connection between radio and affluent consumers, revealing that high-net-worth individuals are avid AM/FM listeners. Yet not all genres are ...

The NAACP is calling on Black consumers to direct their nearly $2 trillion in buying power toward companies that have kept their commitments to diversity, equity and inclusion (DEI) initiatives. In a ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

As the public becomes more conscious of environmental issues, companies are feeling the pressure to adopt sustainable practices. However, seemingly positive changes can be inauthentic and merely a ...