We often view our cravings—whether for drugs, alcohol, food, or approval—as indictments of our character. Yet neuroscience ...

Craving is known to be a key factor in substance use disorders and can increase the likelihood of future drug use or relapse. Yet its neural basis — or, how the brain gives rise to craving — is not ...

It’s a biological fact: Stress makes us crave foods we don’t need. And it’s often sugary, packaged foods we tend to grab in those tense times. But what if we could soothe our stressed-out brain so we ...

A hypnotherapist says you don't need Ozempic and Mounjaro injections to slim down. You just need your brain. Phil MacLeod, a London-based hypnotherapist, believes people can "think themselves thin" ...