Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

The pandemic changed the game for many businesses and encouraged individuals to take stock of and reassess their priorities. Similar to a student approaching graduation, the current moment is an ideal ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

When a team is assigned a project, it's best for everyone involved to agree on what the project does and doesn't entail. Enter the project scope statement. Written in a project's planning phases, the ...