The amount of time senior level executives spend discussing developing their database marketing infrastructure, at the expense of input, is stunning. While they will focus on building elaborate ...

This article is part of a VB Lab Insights series paid for by Capital One. For cloud-based companies, the ability to leverage nearly unlimited amounts of data can unlock possibilities that lead to more ...

Data is often called the lifeblood of modern healthcare. As the industry evolves, its ability to harness and act on data effectively will distinguish the innovators from the status quo. Today, ...

With powerful advancements in Oracle Database 12c come several areas of new functionality that streamline management, improve capacity utilization, and increase overall storage performance. With ...

Query optimisation remains a critical discipline in database systems, underpinning the efficiency and responsiveness of data-driven applications. By selecting optimal execution plans, modern query ...

Data collection is more important than ever for restaurant operators, and with so many sources out there — from POS systems to delivery platforms, and from loyalty programs to digital surveys — the ...

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. And thanks to some new funding, they’re one step closer to doing just ...

Many agencies that offer AI conversion rate optimization are selling the same playbook they've run for years, just with a ...

Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams worldwide, released new findings from its Marketing Data Report 2026, highlighting how retail, e-commerce, and ...