Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

The latest avalanche of ABC stats documenting the relatively robust health of the UK’s magazine industry arrived last week but there is a deeper truth within the data that pays tribute to magazines as ...

Aussie Farmers Direct Magazine launch issue set to become the third highest circulating food magazine at 140,000 copies This week, Aussie Farmers Direct, an independently owned, Australian home ...