A couple of years ago an optical illusion came along and almost broke our site. Over three million people read an article about the most dizzying illusion ever to grace our screens – the rotating ...

Optical illusions are older than you think. The first optical illusions date back to 20,000 BC and took the form of cave sculptings. Nowadays they are found all over the place – on screens, in books ...

We built them to be cold, calculating, and immune to the subjective flaws of the biological mind. Yet, when shown a specific arrangement of static, colored circles known as the "Rotating Snakes," ...

We sent a writer to the mind-bending museum’s Santa Monica opening for a sneak peek of holograms, gravity-defying rooms, 3D ...