The rise of e-commerce and data-driven digital advertising is chipping away at the reasonable consumer standard, a ...

A new testing protocol to gauge the protective qualities of ecommerce packaging has been released by the International Safe Transit Association (ISTA) to help retailers, brands and their partners ...

While there are still glitches there's still work to be done... Despite a series of high-profile online security blunders at leading retailers such as Argos and B&Q in recent years, companies selling ...

Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers do it. Even startups and growth hackers do split testing. However, despite it being an open ...

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Nobody opens an online store hoping to spend time and energy combating fraud. However, fraud prevention is a key to e-commerce success, because fraudsters are targeting online shops in growing numbers ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend to have a very high win rate. These are ...

Macy’s, Inc. has formed a free-standing joint venture with Hong Kong-based Fung Retailing Limited to explore retailing in China, one of the world’s largest and fastest-growing consumer marketplaces.

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s ...

BarkBox, the ecommerce subscription company catering to the canine-loving set, has “some pretty aggressive goals” for 2013, according to its Head of User Acquisition Marketing Rob Schutz. For one, the ...