If your family celebrates Christmas, you may be gearing up for Christmas in July or already counting down the days until December 25. But while you wait for your Elf on the Shelf to return to your ...

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

SAVANNAH, Ga. (WTOC) - During the Christmas season, Santa gets all the praise even though his elves are one of the biggest tasks, checking Santa’s naughty and nice list. Nancy Merrill wrote “Elf Dust” ...

The holiday season is upon us, and it's always fun to add to the magic of Christmas! There's holiday baking, snow on the ground, fireplaces all aglow, wrapping presents and more. For many families, ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come for a visit. Whether you’re a veteran elf parent or this is your first December ...