Growing a contact list from scratch can be a pretty a daunting task. It can feel like you’re constantly testing new call-to-actions to collect email addresses, but it only moves the needle slightly, ...

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“We do not use email for acquisition purposes. It just doesn't work for us!” says one marketer. “We have tried it in the past and it just doesn't work. It bombed!” says another. If I only had a nickel ...