Campaign Monitor announced today three new AI-powered features designed to help small and mid-sized businesses make more informed email marketing decisions and improve performance faster. Marketing ...

Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

You have an email database in place. Segment your audience to send out targeted emails that provide the right information to the right people. Someone who provided their email when asking a question ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

In a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so. In fact, the volume of e-mail marketing messages remained ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...