National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging ...

Sometimes it seems like public opinion polls are all around us, especially – but not only – in election years. If you’ve wondered what opinion polls are for, how they are done or how to tell a good ...

Last Friday was Groundhog day. To celebrate the occasion, Movable Ink’s Kristen Dunleavy discusses the lessons email marketers can learn from the film Groundhog Day. We’re serious. The first one is: ...

How do you share lessons and resources with your colleagues? Do you email lessons back and forth? Or, maybe you share and access lessons and activities on a school server. Perhaps your district has ...

As March Madness gets into full swing, there are lessons that email marketers can learn from watching the games. This March, college players are hoping their hard work, preparation and practice will ...

Last week at this time, I was relaxing poolside with a prickly pear margarita at our timeshare resort in Scottsdale, Arizona. All the time I was sitting there working on my Email Insider column, I ...