National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging ...

Sometimes it seems like public opinion polls are all around us, especially – but not only – in election years. If you’ve wondered what opinion polls are for, how they are done or how to tell a good ...

Poynter’s Mel Grau and Kristen Hare wrote a version of this article that first appeared on Inbox Collective. It is republished here with permission. Poynter started training journalists when it opened ...

Last Friday was Groundhog day. To celebrate the occasion, Movable Ink’s Kristen Dunleavy discusses the lessons email marketers can learn from the film Groundhog Day. We’re serious. The first one is: ...

A ClickZ writer reviewed his own inbox to find out how several brands—Dunkin’ Donuts, Spirit Airlines, Brooklyn Boulders, Kenneth Cole and Dollar Shave Club, among them—are using email. Here are the ...