After managers have evaluated a situation and decided that improvements are necessary, they analyze which changes will improve productivity or increase profits. Good managers develop a communication ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Effective communications plans can leverage salespeople's time and speed up the sales process by ...