First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are “very demure” is TikTok's latest trend. It's all about being mindful ...

The ‘very mindful very demure’ TikTok trend basically refers to users filming themselves telling others to be mindful and demure, which basically refers to being modest, reserved, and shy. This new ...

You may have heard the echoes of people repeating TikTok creator Jools Lebron’s viral video till the cows and curling irons come home. “You see how I do my makeup for work? Very demure, very mindful,” ...

The era of being loud and messy is over, this fall, it's all about being demure and mindful. The internet has adopted a new buzzword, this time, embracing a more modest side, a stark contrast to the ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

After a long, hot brat summer, the time has come to be more demure — at least according to creator @joolieannie, aka Jools Lebron, whose TikTok about being demure went viral on Aug. 5. “You see how I ...

If you've clicked open the TikTok app in the past few weeks, it’s almost certain that you have heard of the latest trend. People sharing how they're being "very demure" and "very mindful" of what they ...

It is great to see so many people being demure and very mindful nowadays. I've been doing the demure part since 1998 – the year Ms. Darryl Demure emerged into the world. At the ripe old age 32, I took ...

If you’ve been anywhere on TikTok in the past week, you’ve likely heard of the “demure” trend which has just about everyone talking about how to show up any and everywhere being cute and classy rather ...

If you've spent any time on TikTok over the past week or so, chances are you've stumbled upon the phrase "very demure, very mindful." But what does it mean? Let's take a deep dive into the trend and ...