Ford says its customers, and not nameplates are the driving force behind the automaker’s first new global marketing campaign in over 15 years. And it’s one that it hopes will help the company survive ...

Ford Motor Co. ran several full page ads in major newspapers touting the automaker's strong American manufacturing presence. Industry experts said the ads are a tactic to offer assurance to investors, ...

Add Yahoo as a preferred source to see more of our stories on Google. In what some industry experts see as a Hail Mary ahead of May 3 — the day President Donald Trump is expected to implement 25% ...

Add Yahoo as a preferred source to see more of our stories on Google. Premier Ford called the ad campaign 'very effective' and said it received over a billion impressions. (Martin Trainor/CBC - image ...

Car companies are always searching for new ways to earn a little more money. It’s why they’ve willingly sold personal information about customers to data brokers. It’s why they want to build ...

In a newly released ad campaign, Ford is all but mentioning the names of its competitors and calling out automakers who don't produce their vehicles in the United States. Ford asserted that if other ...

Ford Motor's marketing message for 2026 will center on its vehicles' capabilities. Ford will advertise in many big, live sports events, but not the Super Bowl. Ford will look to do more product ...

Ontario Premier Doug Ford refused to apologize for a U.S. television ad quoting Ronald Reagan that U.S. President Donald Trump cited as grounds to end trade talks with Canada. Trump called the ad ...

In what some industry experts see as a Hail Mary ahead of May 3 — the day President Donald Trump is expected to implement 25% tariffs on all auto parts imported into the United States — Ford Motor Co.