To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

Shopping for foundation can be like shopping for jeans. You'll spend a lot of time (and maybe even money) on options that are almost right, but aren't actually your perfect fit. Which is why, if you ...

L’Oréal Paris’ True Match Super Blendable Foundation may have launched 20 years ago, but the cosmetic product has recently undergone a reformulation that not only brings undertone shade matching to ...

LONDON--(BUSINESS WIRE)--Perfect Corp. the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with No7, the number one UK ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Matchmaker, matchmaker, make these POPSUGAR staffers a foundation match! We’ve partnered with Sephora to share how five of its formulas restored our staffers’ faith in foundation. Navigating the ...

The bonus of being a beauty journalist is having an overwhelming amount of foundations to try at my leisure. But before landing the dream job, I experienced many a colour crisis. These usually ...

A solid skin care routine is the key to achieving that glowing complexion we all crave, but foundation certainly comes in handy whenever you need to fake it. This multitasking beauty basic can ...