BATTLE CREEK, Mich. — While the "Breakfast of Champions" belongs to the Wheaties box, Toucan Sam is all Maize and Blue after the University of Michigan won the College Football Playoff National ...

BATTLE CREEK, Mich. — Typically champions go on a Wheaties box, but this time Froot Loops are celebrating the top team in college football. The Battle Creek, Michigan-based Kellogg’s rolled out a “Go ...

Froot Loops, those colorful rings floating in the cereal bowls of kids and adults alike for 55 years, haven't changed all that much since their debut. Aside from a couple of new colors, the addition ...

UPDATE: The special boxes are available again as of 1:15 p.m. The site said they were sold out earlier in the day. BATTLE CREEK, MI -- Just up the road on I-94, Kellogg’s in Battle Creek is helping ...

OK, don't get me wrong: I can definitely appreciate a fancy meal from time to time. But in my humble opinion, there's nothing better than feasting on a hefty bowl of cereal... especially if its filled ...

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...