TL;DR: Valve's "Game of the Year" edition was a marketing strategy invented to boost Half-Life sales, according to former executive Monica Harrington. Initially struggling despite critical acclaim, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.