There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

Coming soon.

Marketing is by all means an industry. It is one purpose built to sell you something, and there can be a degree of, let's call it, practiced misdirection aspart of that. That said, the people who make ...

Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

Those of us who grew up in the age of commercials on television probably remember the many different advertisements for video games that were shown. From the 80s through the 2000s, clever TV ads and ...

Microsoft is expected to announce an ad-supported, session-based tier of Xbox Cloud Gaming in the future, following ...

At IAB's gaming ads-focused Playfronts, Discord's Senior Vice President of Product Peter Sellis shared new insights about the company's first year of the rewards-earning Quest ads format. According to ...

Microsoft may soon roll out its ad-supported Xbox cloud gaming plan more widely, after users began spotting in-app notices ...

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Xbox Cloud Gaming UI now shows ad-supported playtime messages, hinting at a future tier before Microsoft’s official ...