For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for the first time ...

Add Yahoo as a preferred source to see more of our stories on Google. The classic tin will retain its original illustration but the rebrand has been rolled across the rest of the product's range The ...

It's one of the most ubiquitous logos in the UK, but many won't have looked closely enough at the Lyle's Golden Syrup lion to notice that it's dead – and swarming with flies. The macabre design has ...

The beloved Lyle's Golden Syrup brand is changing its logo for the first time since 1883 After more than 140 years, Lyle’s Golden Syrup is changing its logo. The sugar syrup is a beloved baking ...

I was reading the labels on my cookies when I discovered a new ingredient. I had never heard of golden syrup before, and the name itself was too intriguing. Golden syrup was supposed to be sweet yet ...

After being named Lyle's Golden Syrup lead creative agency in January, elvis is debuting a TV campaign, “Absolutely Golden.” It is the first work for the Tate & Lyle Sugars’ company. The 140-yeear-old ...

If you’ve noticed more nostalgic flavours popping up lately, you’re not imagining it, as one of Britain’s most iconic cupboard staples Lyle’s Golden Syrup, has just launched a brand-new ice cream tub, ...