If you’re looking to save a few strokes each round, finding the right ball for your game can make an immediate and meaningful ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week’s episode of GOLF’s Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL’s ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

The 2015 PGA Merchandise Show just wrapped up last week in Orlando, FL. During the show many manufacturers, apparel makers and retailers introduce their most innovative and revolutionary equipment ...

Most amateur golfers don't play favorites when it comes to their golf ball. They’ll grab whatever’s in the bag, whatever’s on sale, or whatever their playing partner hands them if they start to run ...

What is the Best Golf Ball for You? Improving your golf game involves more than just perfecting your swing or investing in high-end clubs. One critical aspect that often goes unnoticed is finding the ...